01
Strategy
We set out how direct sales fit with retail and partnerships: which pieces to lead with, which markets to open and how fast to scale spend, framed around the numbers investors care about.
All case studies
Case study · D2C luxury jewellery
Cece Jewellery
We helped Cece Jewellery build a £2m direct to consumer business in a year, giving them the growth story to secure investment.
- Strategy
- CPO modelling
- Paid search
- Paid social
- Advisory
Results
£2m D2C
in direct to consumer sales
20%
of bespoke enquiries
- Category
- Luxury jewellery
- Website
- cecejewellery.com
- Working together
- 1 year
- Model
- One cost per order across all paid media
The challenge
Cece's hand-enamelled pieces already sold through retail partners, press and word of mouth. To secure investment, the business needed to prove it could also sell direct, at scale and at a profit.
The brief was to show investors that direct to consumer could be a vital part of the sales mix, sitting alongside retail, partnerships and social proof rather than competing with them.
What we did
We built Cece's online channel into a growth engine of its own, run on one cost per order model, while making sure it lifted the rest of the business too.
02
One cost per order
A single target cost per order covers all paid media, set from Cece's margins and measured against Shopify orders. While orders land inside the target we keep spending, so growth is never capped by a monthly budget.
03
Paid social
Meta tells Cece's stories to people who haven't found the brand yet. Social starts broad and narrows down, letting the craftsmanship do the selling.
04
Paid search
Google captures the demand that press, partners and social create. Search starts narrow and broadens out, and budget follows whichever channel brings the total cost per order down.
05
Bespoke enquiries
Bespoke commissions are Cece's highest value sales, so we treated enquiries as a goal in their own right. Campaigns now bring in one in five of all bespoke leads.
06
Advisory
Beyond marketing, we bring wider business experience to the table, from planning and pricing to telling the growth story to investors.
Cece Jewellery products
“RN Digital always comes with fresh ideas, and their wider business experience means they support us far beyond marketing. They grew our D2C channel into a multi-million pound business and now bring in 20% of our bespoke enquiries. It feels like an extension of our own atelier.”
Ali McLeanCEO, Cece JewelleryLike these results?
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